Strategic change processes
Water awareness campaign

Water awareness campaign

The situation

City dwellers are less aware of the fact that they ‘live with water’ than urban populations. That notwithstanding, it’s obviously important for all of us to be aware of the fact that we are collectively responsible for our water; for example, it’s very important to remove low-hanging branches of trees along the waterways, otherwise they become clogged up very quickly. This is not only bad for the quality of the water, but also inhibits the free flow of the water.

Our contribution

We collaborated closely with NOS Journaal to create a clear synopsis and storyline that would effectively concretise the problem. We also actively asked the public to get involved. All the volunteers afterwards mentioned spontaneously that, besides their contribution being useful and meaningful, they also had fun taking part.

The result

The broadcast contributed to a general sense of awareness among the public. One of the important aspects of our approach was that we stayed in touch with the people’s experience. It created awareness of the fact that it is possible to combine the useful with the pleasant aspects of maintaining the quality of the water. In addition, we also made it clear that people who live and spend their free time in the cities deal with water very differently to their rural counterparts.

Schieland and Krimpenerwaard inspection on NOS Journaal
22 November 2011
On Saturday, 19 November, the Schieland and Krimpenerwaard District Water Control Board appeared in the news broadcast on NOS Journaal with an item on keeping ditches clean. The water authorities from the Schieland and Krimpenerwaard District Water Control Board and dike warden Hans Oosters explained the importance of clean ditches to residents from the borough of Kralingen-Crooswijk. The item can be viewed here: