Strategic change processes
Water Innovation Award

Water Innovation Award

The situation

Once a year, the Union of District Water Boards organises a competition for innovative ideas and pioneering initiatives in the water domain. This is an opportunity for companies, interest groups, knowledge institutions, government bodies and private individuals to send in their innovative water projects and a chance to win the prestigious Water Innovation Award. In 2012, the then Minister, Jacqueline Kramer, was the chairperson of the Water Innovation Award.

Our contribution

We cooperated with the former minister to approach the press proactively in order to generate national publicity. We also stimulated the heads of communication of all 24 district water boards to raise awareness of the competition in their regions through a range of communication campaigns and to hand in applications. We also personally supervised Ms Jacqueline Kramer in the execution of her press and other publicity activities.

The result

The Dutch daily newspaper, AD, and various other professional journals and magazines published stories on the Water Innovation Award. We were able to position the district water board sector as an innovative world that is open to initiatives from inside and outside the world of the district water boards.