Strategic change processes
Press Release: BOOK: “The Dutch finally have their say on mobility in the future”

Press Release: BOOK: “The Dutch finally have their say on mobility in the future”

Press Release

 

Amsterdam, April 25, 2016

BOOK: “The Dutch finally have their say on mobility in the future”

Information on how we will experience and develop our mobility in the near future is currently solely determined by knowledge institutes and providers of that technology. The two most important developments that will soon be featured in our cars are connected cars and self-driving cars. But in the book ‘Mobility in the future 2030’ by Marco Maréchal, the Dutch are asked what they think of the matter for the first time in history. With surprising results.

You get into your car without steering wheel and pedals to drive to your destination without active driver intervention. Or, your car communicates via the Internet with other cars and roadside installations for the best route. This seems to be a scene from a science fiction movie, but it is rapidly becoming a reality.

Knowledge institutes, whether or not with support from the government and manufacturers of the technology and cars, seem to dictate how our driving and travel behavior will develop in the near future.

A selection of the results

“42% of the Dutch perceive risks concerning the hacking of the operation system of the self-driving car. They want the systems to be properly secured and extensively tested before getting into such a car.”

“Approximately 66% of the Dutch do not want the car to drive autonomously in the city. This has to do with the fact that the city has a lot of cyclists, pedestrians, trams and busses and is particularly busy. People’s trust in the technology versus the possibility that people could be hit because their behavior is unpredictable is at the basis of this. In other words: is the car capable of intervening in time with all this unpredictable behavior? And, if something happens, who is liable?”

“Liability is a different topic altogether. Between the 32% and 60% of the Dutch believe that they, as drivers, are liable when a self-driving car commits a violation or is involved in an accident.”

Women are not willing to give up control of the steering wheel 

Most participants in the study are familiar with the (semi) self-driving car, but the phenomenon of connected cars – which some already have in a modest form – is a complete mystery to many. The book reveals that most Dutch people have a moderately positive view of these technologies and find it stressful to give up control of the steering wheel. The high number of women among the respondents who are hesitant about this is surprising. The less highly educated participants were most reserved in regards to this advancing technology. But there are also positive responses. Highly educated people and particularly men of 55 years and older are very positive about the connected car and are not afraid of giving up control of the steering wheel. The latter do so preferably while in traffic jams and on highways, and less so in the city.

The book

In his recently published book Mobility of the Future 2030, Marco Maréchal publishes the first nationwide opinion study on the views of the Dutch regarding mobility in the near future. Partly by means of these results, the author takes you along in his vision on this fascinating subject. In the study, such subjects as knowledge, attitude and behavior regarding connected cars and (semi) self-driving cars were looked at. The participants are a cross-section of the Dutch population. From highly to more lowly educated, both men and women, from 16-year-olds to 84-year-olds, and people open to technological developments,  as well as those with a more reserved attitude.

Vision

In addition to the research results, the book is enriched with a lot of additional information on this theme, the current practical situation with the major developments in the field of mobility, and gives the author’s vision of the future. Marco: “The world of cars, the projects with connected cars and self-driving cars, and the many projects arising from these are fairly technologically driven. There’s nothing wrong with that per se and it is necessary, but I miss the wider perspective where participation, communication, and the active involvement of the stakeholders and consumer are highly important to further various projects and technological developments and actively stimulate these. After all, people are the ones who will be using the technological developments in the future. By actively involving their ideas, needs, and experience in the projects, you reduce resistance and ensure that such developments are more easily embraced.”

Future mobility in 2030

The book is available in hardcover for € 34.45 and softcover for € 30.20 excluding VAT, excluding shipping fees. Available via website www.toconnect.nl/en/talk-to-us

NOTE TO THE EDITORS

About the author

Marco Maréchal (1970), director and founder of Connected Strategic Change Processes. After his communication and psychology studies, Marco took various training programs and courses and started his own organization in 1996. He is advisor and conversation partner for various organizations in mobility, traffic, and transport.