Strategic change processes
For sell: book the mobility in the future 2030

For sell: book the mobility in the future 2030

Book published: “the future of mobility 2030”

We are proud to present our book: “The Dutch finally have their say on mobility in the future 2030”. The themes self-driving car, the connected cars, and the position of the Dutch with regard to knowledge, attitude, and behavior are central in this book. The first nationwide (opinion) research results among the Dutch population, from the recently conducted study, form the basis for this book.

Future goal or reality?

You get into a car without steering wheel or pedals to be driven to your destination, without any driver intervention. This may seem like a scene from a science fiction movie, but it is rapidly becoming a reality. The first (semi) autonomous vehicles are currently in their final test phase or are already driving on the public road among all the ‘regular’ cars. It sounds like a fantastic idea, but how do the Dutch feel about this? Do we want to get into a car that drives from A to B completely autonomously?

Connection between practice and theory

The developments of the (semi) automated cars will have a huge impact on the society. Things will rapidly change and the question is: “what can we do to make this transition easier? “ how can we influence the country population? So that we reduce the resistance against this new technology and help them adjusting? Additionally, these first nationwide (opinion) research results have been enriched with recent articles, summaries of television programs, and theoretical models. These all feature the theme concerned and indicate what the attitude of the mobility world is and what happens in practice. The book provides a representative view of the major developments in today’s field of mobility, with an eye to the future (2030) and it connects theory and practice. This book does not only discuss the research results, but takes the reader through the developments in the branch.

The book is colored with the thoughts and unsolicited opinion of the author, Marco Maréchal. He has worked in the field of traffic and mobility, mobility issues, and water-related matters for approximately 20 years. The need to write this book arose from an intrinsic value, namely that the world of cars, the projects of connected cars and the self-driving car as well as many projects arising from these are fairly technologically driven. Participation, communication, and the active involvement of stakeholders and the Dutch are crucial factors in furthering various projects and technological developments and actively stimulating them. After all, people are the ones who will be using the technology in the future. Particularly the so-called early adopters and positive majority are interested in active participation in these new developments. By actively involving the ideas, needs, and experience of people in projects, you can reduce resistance and ensure that they embrace such developments more easily.


The study presents a number of interesting results. Below, you can find a few highlights from the book:

 “ 42% of the Dutch perceive risks concerning the hacking of the operation system of the self-driving car. They want the systems to be properly secured and extensively tested before getting into such a car.”

“Approximately 66% of the Dutch do not want the car to drive autonomously in the city. This has to do with the fact that the city has a lot of cyclists, pedestrians, trams and busses and is particularly busy. People’s trust in the technology versus the possibility that people could be hit because their behavior is unpredictable is at the basis of this. In other words: is the car capable of intervening in time with all this unpredictable behavior?” And, if something happens, who is liable?”

“Liability is a different topic altogether. Between the 32% and 60% of the Dutch believe that they, as drivers, are liable when a self-driving car commits a violation or is involved in an accident.”

“77% of all participants believe that a driver’s license is still needed when they get into a self-driving car.”

In addition to the minister of Infrastructure and Environment (Melanie Schultz Van Haegen), our king, Willem-Alexander, and the prime minister of the Netherlands (Mark Rutte), the book has also been presented to Elon Musk (Tesla), the CEOs of Apple, Microsoft and Google, and the President of the United States, Mr. Obama.


The book is available in softcover as well as hardcover.

  • Hardcover € 34.45 excluding 6% VAT, excl. shipping fee
  • Softcover € 30.20 excluding 6% VAT, excl. shipping fee

The book can be ordered by filling in the online form: