Strategische Veränderungsprozesse
Results survey among the youngster about their vision on mobility and possession

Results survey among the youngster about their vision on mobility and possession

Youngsters would like to get in a self-driving car with Ariana Grande

If youngsters in the Netherlands could get in a self-driving car with a foreign celebrity, they would choose Ariana Grande. This was one of the many results of the research Connected Strategic Change Processes has conducted on youth, mobility (self-driving and Connected cars), as well as the need of youngsters to share their possessions. 18% choses the female US star as co-passenger in a self-driving car, 13% choses Enzo Knol as Dutch co-passenger.  This is the first nationwide research on this wide scale, when it comes to youth and mobility in the future (2030) and the partial economy. The survey included 1.000 youngsters in the ages of 12 to 24. Connected Strategic Change Processes conducted this research to find out what the needs and wants are of youngsters when it comes to mobility now and in the future (2030) and what their position is in the partial economy. Within the industry, there is mostly talk about technology and technology systems but Connected Strategic Change Processes did the nationwide survey about youngster and their knowledge, attitude and behavior. So now we know how they really feel about it. The developments have been going so fast that it is necessary for the outside world to get involved (people).

Sharing

The survey on Connected Cars and self-driving cars further shows that youngsters do not like to share. Cars are not one of the things youngsters want to share with strangers. 67% does not mind sharing their car, only explicitly with friends, family or acquaintances. This is peculiar as half of the SnappCar users are between 20 to 39 years of age. The same rule applies to bicycles. 65% only shares their bike with familiar people. Gadgets are also something youngsters absolutely do not want to share. 65% of the youngsters in this research wants his or her phone completely for themselves. Sharing an iPad becomes a bit easier: 56% would share it with family or friends. A skateboard or step does not need to be held in the shed, according to 88%. When it comes to make-up, half of the ladies do not wish to share this with anyone. Sharing Twister or Monopoly does not seem to be a problem, said by 89% of these youngsters.

Self-driving and connected cars

According to the research 2/3 of the youngsters have never heard of the term ‘connected cars’. The term of self-driving cars is more familiar: 35% knows exactly what it is about 45% knows more or less what involves. With self-driving cars, youngsters often think about electric cars that drive within distance and without a driver. With ‘connected cars’ they think about cars that are connected with each other and where you can speak or type your required destination, and the car will take you there.

Self-driving cars take the fun out of driving. 59% of the youngsters thinks it is a pity that they will not need to drive themselves and half of them thinks that driving a car will not be fun anymore. This is the reason why 3/4 wants to keep control over the wheel. 2/3 thinks a self-driving car is dangerous; they would rather get in any form of transportation with a driver than without. 48% expects less accidents on the road and 47% expects less traffic jams. The advantage: 12% spends more time on leisure, 11% says to be able to drink alcohol and 6% will be able to Snapchat, play Youtube or use Instagram in the car. They mostly use video focused apps; in 2020, 80% of social media will be video content. These youngsters feel that safety (40%) will be the biggest hazard to integrate connected cars and self-driving cars. Another big hazard will be hacking (42%).