Strategische Veränderungsprozesse
Pressrelease: Re-assessment 50% of the Dutch will find it attractive if self driving cars drive on the public road now

Pressrelease: Re-assessment 50% of the Dutch will find it attractive if self driving cars drive on the public road now

50% of the Dutch will find it attractive

if self driving cars drive on the public road now

The above conclusion is one of many conclusions from the nationwide (opinion) re-assessment of the company Connected strategic change processes. Two and a half years after the first nationwide (opinion) survey among the Dutch, in the field of mobility in the future (2030), knowledge, attitude and behavior towards Connected Cars and self driving cars, the nationwide (opinion) research is again repeated in March 2017. This survey provides insight in the changes of the last two and a half years. There are also new subjects added in this repeating survey such as current developments like the willingness to share your car (carsharing), sharing a taxi, chain mobility (door to door travel including various mobility forms) and MAaS (Mobility as a Service). The Dutch opts for the cheapest mobility package (MAaS). This is the first survey in the Netherlands on which the Finnish concept MAaS is examined. Can the concept of MAaS also appeal other citizens? MAaS are Mobility packages that are offered for one amount per month and also automatically be paid. Per package you can choose the means of transport you wish to use (for example rental car, taxi, train, bus, etc). 78% do not know what the term MAaS means. 1 out 5 finds MAaS an attractive concept – in particular the people who do not own a car.

CONCLUSIONS

  • One can say that overall there is little change when you look at the opinion of the Dutch in the field of mobility in the future (2030). At number 1 there is still electric transport (26%) and in 2nd place (25%) the self-driving car that will dominate the street scene in 2030, according to the Dutch.
  • There is a growth in percentage of early adopters, late majority and laggards (based on the innovation theory of Rogers). This could be a flow on from publicity in the media. There are more people shifting from their “neutral” opinion, in having an opinion and acting on what they actually think. The percentage of early adopters increased by 12% (2014) to 16% (2017). There is an increase in people who choose a self-driving car or a Connected Car. The percentage of laggards has also increased (10% in 2014 to 16% in 2017). There are more people who want to have a self driving car and/or a Connected Car.
  • The more the Dutch know (knowledge) about these topics the more positive attitude they develop.
  • People do not know enough about Connected Cars for features such as task-support systems, cruise control and apps like online real time redirect route, remains high (74%).
  • Males are generally more positive about new mobility forms than women females.
  • Self-driving cars grow strong in fame, but the attitude of the Dutch towards the self-driving cars is not changed they want to have control and still want to be the driver in the seat.
  • If a self-driving car is involved in an accident or a violation, the Dutch feel still responsible. The rate for this theorem is by 44% (2014) increased by 8% to 52% (2017)

RESEARCH BACKGROUND

In total, about 1700 Dutch participate in this survey. The age of the participants are sixteen years and older. There is an equal distribution between gender, place of residence (village and town), education and income levels. The quantitative online research was carried out by a market research firm. The results are sufficiently representative for all Dutch aged 16 and over. The total report contains more than 100 pages.